ER Extensions Hair Quality

Platinum Grade: 100% Virgin Indo-European Remy Hair, dyed once.
ER Extensions "Platinum" Grade Hair is simply pure, shiny, silky ultimate quality 100% Virgin Human Indo-European Remy Hair, dyed only once. ER carefully selects Virgin hair from the finest Hindu Temples of Northern India, and color processes it only once.
ER labs have redefined the delicate art of processing 100% Human Virgin Indo-European Remy Hair, without compromising its quality. ER Labs gently lighten the hair with UV Light, and dye the hair with harmless heat activated pigments, avoiding harsh ammonia & damaging peroxide, while locking in shiny healthy color.
Why is hair quality important?
Platinum Grade Hair means that you get the absolute best quality 100% Human Hair which stays shiny, silky and flowing as though it were your very own healthy growing hair.

Hair Durability

Platinum Grade hair lasts 12 x Longer than Bronze Grade hair.
Platinum Grade hair lasts 6 x Longer than Silver Grade hair.
Platinum Grade hair lasts 2 x Longer than Gold Grade hair.
Platinum Grade hair may cost you more at first, but it's way less expensive in the long term, because it lasts so much longer.
Most importantly, Platinum Grade hair will not damage your hair.
Lower quality hair tangles terribly pulling out your hair at the root each time you brush, and breaking your hair causing significant damage.
Unlike Bronze Grade hair, ER Extensions' Platinum Grade Hair has absolutely no animal or synthetic content.
ER Extensions : Supreme Platinum Grade quality, pure 100% Human Indo-European Remy Hair, at the Absolute Best Price!
Most other Hair Extensions
Human Hair is like a has a cuticle on its outside to protect the inside of the hair just like the bark protects the wood of a tree. On the inside human hair has a cortex, just like the wood of a tree.
Most hair extension brands strip their hair's cuticle with acid exposing the core of the hair or cortex. Their hair is then bleached, dyed, and dipped in silicone at high pressure, for temporary silkiness & shine.
The problem is, the silicone lacquer washes out days later, the hair looses it's shine and begins to crack & tangle terribly.
Many companies actually use animal hair from the Yak for inexpensive long hair. Then they take the coarse Yak hair, strip off it's rough cuticle with acid and stretch it with perm lotion for length. Then they bleach & dye the animal hair & lacquer it with silicone.
They still sell that to you as 100% Human Hair.
Many other companies add 20-30% high temperature resistant synthetic fibers to their extensions, and still have the nerve to call it 100% Human Hair!
That's the reason why the extensions look like a mop after a couple of washings.
If you're still not sure, just ask yourself one simple question:
How can anyone sell you a full head of real hair at $100 if they had to buy it from someone who took 5 years to grow it & 5 more years to grow it back?